Cinema continues to be in its Taylor Swift era. In recent years, Swift has become an all-out cultural force – not just dominating the music charts and taking over the world with the Eras Tour, but proving that the big-screen is hers for the taking too. In 2023, The Eras Tour concert film pulled in over $260 million at the worldwide box office, following a $100+ million opening weekend. And while her latest cinematic experience hasn’t been quite so gargantuan, it’s proved another massive hit – she’s once again proved a major popcorn player.
For those living under rocks, this weekend saw the release of Swift’s 12th studio album, The Life Of A Showgirl – and, accompanying its release, came a cinematic event titled Taylor Swift: The Official Release Party Of A Showgirl. The title (it is not, as we’ll explain, really a movie) pulled in a reported $46 million worldwide over the weekend, with $33 million from US audiences, and a further $13 million overseas. Not bad, considering the 89-minute Showgirl presentation consisted of the music video for new single ‘The Fate Of Ophelia’ (played twice), lyric videos for the rest of the songs on the album, insights into each tune from Swift herself, and behind-the-scenes footage from the video shoot. Still, in providing a place for fans to experience the album together and hear the music on a cinema speaker system, it’s clearly become a major hit.
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It remains to be seen if Swift can continue to be a cinematic draw when she moves into filmmaking – it was announced back in 2022 that she would direct a feature film for Searchlight Pictures, though little is known about what that project will be. Given how many people turned up to see the video she directed for ‘Ophelia’ on the big screen, all signs point to another cinematic behemoth. Friendship bracelets ready, people.